Filatori Customwear

Filatori is an Italian clothing-tech brand specializing in luxury, made-to-measure essentials like T-shirts, knitwear, and hoodies.

With a mission to re-engineer the fashion industry, Filatori blends cutting-edge technology, premium natural materials, and a zero-waste, made-to-order model to deliver perfect fit and high-end quality at fair prices.

By placing sustainability and customization at the core, they aim to slow down fast fashion and offer timeless garments tailored to each customer’s body and style.

Redesigning the Customization Experience

Filatori’s made-to-measure model is core to its identity—but the original product customization flow was holding the brand back. The process for entering body or clothing measurements was slow, overly complicated, and created unnecessary friction during checkout.

We conducted an in-depth research phase, including:

User journey mapping to identify drop-off points
Wireframes and mockups to explore layout and flow options
Testing to find the ideal balance between speed and depth of customization

The result is a faster, more intuitive customization flow that:

Makes entering measurements effortless on any device
Supports both quick purchases and highly detailed orders
Reflects the brand’s premium positioning with a smoother, more refined UX

This redesign didn’t just improve usability—it boosted engagement and conversions, creating a seamless experience worthy of Filatori’s high-end offering.

Performance Optimization for a Faster Experience

For a brand like Filatori—where visuals and premium feel are everything—site speed plays a critical role in both user experience and conversion. We executed a comprehensive performance optimization to significantly improve load times and overall responsiveness.

Key improvements included:

Replaced CSS background images with optimized image HTML elements for better loading performance and responsiveness
Deferred non-critical scripts and resolved blocking JavaScript issues that were slowing down initial load
Optimized key templates, especially product pages, to ensure the important content loads as soon as possible.

The result is a noticeably faster, smoother browsing experience, helping customers stay engaged and more likely to complete their purchase—while also contributing to better Core Web Vitals and SEO performance.

Total PSI speed score increase: More than 100%.

Mobile UX

With the vast majority of traffic coming from mobile, Filatori’s site needed serious attention on smaller screens. The mobile experience felt cluttered, and the product pages had bugs and a layout that didn’t align with typical user expectations.

We focused on clarity, usability, and familiarity to ensure a smooth mobile journey. Improvements included:

Simplified the overall layout to reduce visual noise and guide users more naturally
Redesigned the product page with a cleaner, more intuitive structure
Fixed layout bugs and interaction issues that were affecting usability
Added seamless, responsive sliders for product lists to enhance browsing without overwhelming the user

The result is a more polished, intuitive mobile experience that reflects the brand’s quality and makes purchasing on the go effortless.

Seamless Admin Workflow

To support made-to-measure production, we built a backend system that sends customer measurements directly to the admin with each order. Each product also includes configurable sizing data to guide production.

We used Shopify's native metafields and metaobjects, keeping everything within the platform: