Clear Shopify logos: simple fixes for a common problem
A blurry logo on a Shopify store is a small detail, but it affects how your brand comes across.
Many merchants upload a high quality logo and assume the theme will display it correctly.
In reality, a few simple settings determine whether the logo looks sharp or slightly off. Once you adjust them, the logo renders cleanly on every screen size.
Why Shopify logos often look blurry
When a logo looks "soft" or "fuzzy", there are usually only a few causes. Shopify themes handle images in different ways, and small mismatches in settings can lead to visible blur. These are the common triggers.
1. Using raster files instead of SVG
Raster files like JPG or PNG have fixed pixel dimensions. When the theme scales them up or down, the browser has to stretch or shrink those pixels. This introduces blur, especially on high density screens.
SVG files behave differently. They’re vector based, so they scale cleanly in any size.
So, switching the logo to SVG is one of the fastest wins for sharpness.
2. Mismatched file width vs rendered width
Another common issue is when the size of the logo file doesn’t match what the theme displays. For example, the theme might show your logo at 170 pixels wide but your file is 180 pixels wide. The browser resamples it slightly and blur appears.
This happens in Shopify when:
The theme has a fixed logo width setting in the customizer.
The logo container scales at different breakpoints.
CSS in the header controls maximum width, not exact width.
What helps:
Check the logo width setting in your Shopify theme editor.
Make sure the file you upload matches that width or is at least exactly double (a 2x file).
Avoid small mismatches. A 10 to 20 pixel difference is enough to blur the edge of letters or shapes.
3. Not providing high density versions for mobile
Mobile screens pack more pixels into the same space. Many newer laptops do this too. If you provide only one logo file, the browser might scale it up on these screens, which makes it look soft.
Shopify supports responsive images in themes through the srcset attribute. Some themes already include this for the logo. Others don’t, and you may need to add it.
A simple solution:
Upload a version of your logo exactly (and at least) 2x or 3x the dimensions it will be shown in, on the site.
Real example: If your store shows the logo at 160 pixels, prepare a 320 or 480 pixel file. This ensures sharpness on high density screens.
Practical examples on Shopify
Here are a few cases where these fixes help:
Your expensive brand logo looks sharp in Figma but blurry on your Shopify header.
You switched to a new theme and suddenly the logo lost its crisp edges.
The desktop logo looks fine, but on iPhone it looks slightly washed out.
You resized the header, and now the logo edges look fuzzy due to scaling.
Short FAQ
Is PNG fine if I can’t use SVG? Yes, PNG is the safe raster choice. Just make sure the file width matches the displayed width or is exactly double.
Do JPG logos ever make sense? Usually no. JPG may add compression artifacts around edges. PNG or SVG is better for sharp shapes.
How big should a mobile logo file be? Provide a file at least 2x the displayed width. For example, if it shows at 140 pixels, use a 280 pixel file.
Does Shopify compress images? Yes, but this is rarely the cause of a blurry logo. So, always start with a high quality file.
Conclusion
A blurry logo on Shopify is almost always fixable with a few adjustments. Choose the right file type, match file width to displayed width, and add higher density versions. Once set up, the logo stays sharp across all screens, and you won’t have to think about it again.
