Shopify Store Speed Optimization
A faster store means more revenue. We focus on real optimizations, not superficial hacks, to improve your Shopify store's speed across the board. From faster page loads to a seamless overall experience, we ensure your store performs at its best for customers and search engines alike.
Why choose us.
for Shopify Store Speed Optimization
No Shortcuts or Hacks
Real speed optimization has to do with 1) the most critical page information loading very fast, 2) each page being instantly responsive to user interaction (e.g. clicks) throughout the customer's journey.
We focus on real improvements to these aspects, instead of ways to trick speed measuring tools (e.g. PageSpeed Insights or the Shopify benchmarks). A great user experience is guaranteed to be followed by these metrics and tools.
Revenue-Focused
Speed isn’t just a technical metric - it directly impacts conversions. We'll prioritize the most impactful steps of the user journey. For example, stores that get no traffic to their collection pages don't need an extensive effort there. The effort then will be directed to the product and cart pages.
What we care about the most, is users moving fast and seamlessly though their specific journey on the site.
Liquid-First Principle
Instead of heavily using Javascript (which is a drawback of a lot of apps), we have a Liquid-first approach. This means that the code is mostly executed on Shopify's servers, instead of each user's browser. Javascript is then used to supplement this method.
This achieves much faster load times to every page and feature, and a cleaner user experience.
Shopify Exclusivity and Experience
We're not generalists. We only work with Shopify stores. In fact we've worked on the code of at least 100 stores, and optimized dozens of them. Our step-by-step speed optimization framework has made impact in all of them.
This way, we know how to navigate the little details of the platform that make a real difference. For example, how to use Shopify's debugging tools to detect the backend code's bottlenecks.
Our process.
Speed audit and analysis
We start by auditing your store with tools like Lighthouse and GTmetrix. This step identifies critical performance bottlenecks, such as unoptimized images, heavy scripts, or inefficient code.
Strategy and planning
Based on the audit, we create a detailed plan to tackle the most impactful issues first. Our strategy ensures that every optimization contributes to better speed and overall store performance.
Implementation
We focus on real improvements like compressing assets, optimizing Liquid code, and deferring unnecessary scripts. These changes are lightweight and designed for long-term performance gains.
Testing and measurable results
Once the changes are live, we test your store thoroughly to confirm the improvements. Real-world metrics show the measurable impact on load times, interactivity, and user experience.
Tools and methods.
Paid app replacement
Having a blazing fast Shopify store means depending on fewer unoptimized and slow apps.
Some of the biggest optimization gains we've achieved for Shopify stores came from replacing these apps with low complexity frontend code.
This means smaller JS and CSS payloads, Liquid-based code usage, faster load times, more revenue. Combined with minimizing monthly recurring app fees, it's an easy choice.
Advanced performance testing
Every optimization effort starts with Chrome's DevTools. They have powerful tools to determine exactly how each page's assets load. They also have advanced features for detecting performance bottlenecks.
We also utilize tools like PageSpeed Insights and GTmetrixto measure load times, interactivity, and overall performance. These tools provide clear, actionable insights into where your store can improve.
Liquid-first optimization
By prioritizing Liquid over Javascript, we keep your store lightweight and responsive. Our approach also helps prevent bugs (less DOM manipulation), and ensures maintainable code (a single source for multiple elements).
The way this works is: 1. Detect dynamic content (e.g. cart items changing). 2. Use Liquid-allowed query parameters to create Liquid files that render the dynamic content. 3. Use Javascript to fetch the new content, instead of mutating single elements directly.
Frequently Asked Questions.
What results can I expect from speed optimization?
Speed optimization means fewer visitors leaving the site due to slow page loading and unresponsive interactions. Smaller bounce rates mean higher conversion rates. And that means more revenue for the same traffic acquisition costs.
The exact results depend on how much you want to invest on speed optimization. However, we've also experienced very high gains (e.g. +20 speed score in PSI) with minimal changes.
Does speed optimization only focus on page load times?
No, not exclusively. While page load time is important, it's not the sole factor for a higher conversion rate, or even for tools like the PageSpeed Insights score.
We also optimize for user interactions, smooth transitions, and other loading features.
In fact, it's these aspects that Google is starting to rank websites for, moving from raw page load speed to overall user experience.
Can you 100% guarantee results?
We can discuss a plan where the results are guaranteed. We know that it's possible to achieve a faster Shopify store with our step-by-step method. We'll only need to first audit your store to detect certain opportunities.
How long does speed optimization take?
It depends on the scope of the project, but most speed optimization projects are completed within 1-4 weeks. This includes auditing, implementation, and post-launch testing.
The main factor that will determine how long the project takes, is usually how many apps need to be replaced, and how complicated they are.
Let's talk about Shopify Store Speed Optimization
