CEREMONY
Ceremony is a bold, design-led photo book brand reimagining the classic album with vibrant covers, punchy fonts, and a heavy dose of personality.
Founded by a Kiwi in Bondi Beach, Ceremony exists to celebrate life’s forever moments—from wild weddings to first school drop-offs—with photo books made for the style-minded.
Their mission? To escape beige and turn photo books into unapologetic centerpieces for your coffee table. With an easy-to-use creation process, responsibly sourced materials, and designs by top creatives from Australia and New Zealand, Ceremony makes it fun and effortless to turn memories into art.

100% Custom Photo Book Editor
At the heart of Ceremony’s experience is a fully custom photo book editor, designed to match the brand’s bold simplicity and work seamlessly across devices.
We built the app with minimal dependencies to ensure long-term flexibility and performance. Key features include:
- Drag-and-drop image placement for precise control
- Title and subtitle editing for personalization
- Auto-fill and shuffle options to speed up creation
- Mobile-friendly UX without sacrificing functionality
After multiple rounds of performance tuning, the final version is significantly faster than the MVP—delivering a smooth, intuitive experience that makes creating a photo book as fun as the memories inside.

Backend for Print-Ready Files
Behind Ceremony’s playful editor is a serious backend engine hosted on the Cloud, built to handle the complex demands of high-quality printing.
We developed a system that takes each user’s design and generates flawless, print-ready files—with pixel-perfect accuracy. To achieve this, we:
- Engineered custom layout algorithms to ensure every element is precisely positioned
- Handled image resolution, bleed, and margins with press-level precision
- Implemented robust privacy and security measures to protect customer data throughout the process
From layout to output, the backend ensures that every book not only looks great on screen—but arrives perfectly printed too.


Scalable Product System
To support Ceremony’s growing catalog of book types, sizes, and pricing options, we built a custom product management system using Shopify’s native metafields and metaobjects.
This setup allows the team to:
- Easily manage product data without developer input
- Add and update variants, pricing, and configurations across book types in minutes
On the front end, we used this data to power a custom product form—built for speed and clarity—making it simple for users to select their preferences before entering the photo book editor.
The result: a streamlined, scalable setup that keeps management easy and the buying journey friction-free.


Store Build with International Setup
Working from Ceremony’s brand direction and designs, we developed a fully custom Shopify store using the Dawn theme as a foundation. Our work included:
- Translating the brand’s creative vision into a fast, functional storefront
- Handling international setup for markets, shipping, and payments
- Implementing custom email notifications for a cohesive customer experience
- Guiding the team on how to manage and update the store with confidence
The result is a store that’s not only beautifully on-brand, but also built to scale globally from day one.