NAKED Optics

NAKED Optics is a renowned eyewear brand specializing in high-performance goggles and sunglasses for outdoor sports enthusiasts.

Committed to sustainability, they use innovative materials like CO2RE® bio-plastics and offer a trade-in program to recycle old products.

Their rigorous development process and focus on superior quality ensure optimal performance and durability in all their products.

Customizable product features

NAKED Optics aimed to launch an innovative product—customizable bike glasses that allow customers to select each component individually, including the lens, jaw, and frame.

We developed a product page designed to simplify the customization process for users. Key features of the page included:

Live Preview: Real-time visualization of the customized product.
Swatches: Easy selection of colors and styles for each part.
Accessory and Bundle Options: The ability to add complementary accessories and bundles.
Recommended Combinations: Suggested combinations to enhance user experience and simplify the process.

The result was a high-converting interface that was not only reliable and speed-optimized but also consistent with the overall design and functionality of the NAKED Optics website. This user-friendly customization platform significantly enhanced customer engagement and satisfaction.

Dark theme

NAKED Optics aimed to enhance user experience by introducing a dark theme option, aligning with modern preferences for customizable color schemes.

We performed extensive code refactoring to allow easy updates of color values for the dark theme. Key features included:

Seamless adaptation of design elements to dark mode.
Consistent and visually appealing user interface.

The new dark theme not only gave the website a striking appearance but also demonstrated NAKED Optics' commitment to user experience and customer preferences.

Shopify 2.0 theme

The NAKED Optics website was operating with a legacy theme that made content updates extremely difficult.

To address this, we executed a major code overhaul and migrated the site to Shopify 2.0.

This upgrade saved endless hours of development time and content management. It also resulted in increased flexibility in terms of design.

Custom apps, hundreds of UX and CRO improvements

Collaborating closely with NAKED Optics, we implemented hundreds of medium and small-scale UX and CRO improvements. These enhancements have contributed to a steady increase in the site’s conversion rate over the past years.

Additionally, we developed several custom applications and Shopify extensions to streamline and optimize checkout operations, further enhancing the overall customer experience and operational efficiency.