Organic Blank

Organic Blank is a sustainable apparel and merchandise provider specializing in high-quality, eco-friendly clothing for individuals and businesses. Founded in 2020, the brand offers a wide range of organic cotton and recycled polyester products, available blank or fully customizable with over 15+ printing techniques including screen printing, embroidery, and DTF.

Their mission is simple: to provide stylish, responsibly made clothing that supports self-expression and a healthier planet. Whether you're building custom merch, outfitting a team, or shopping wholesale, Organic Blank combines competitive pricing, top-rated support, and certified sustainability (GOTS, OEKO-TEX, GRS, and more).

With global shipping, low-impact materials, and ethical supply chains, Organic Blank helps you dress your values — and your brand — with impact.

Redesign: 2x conversion rate

As Organic Blank prepared to evolve its brand and sharpen its positioning, we led a complete website redesign aligned with new marketing direction and visual guidelines.

Key improvements included:

Modernized layout and styling to reflect the brand’s sustainability-forward identity
Streamlined navigation and filtering to support both B2B and B2C shoppers
Enhanced UX across key pages to simplify the path to purchase

The result was more than just a visual upgrade—conversion rates doubled post-launch, proving the value of design that’s both clean and conversion-focused.

4× Organic Traffic Through On-Page SEO Optimization

As part of the full redesign, we also optimized Organic Blank’s site for organic search growth—helping the brand expand beyond paid channels and capture long-term visibility.

Our work included:

Designing a site structure optimized for crawling and indexing
Building highly targeted landing pages aligned with customer intent
Implementing on-page SEO best practices across key templates and content

Working alongside their content strategy, this foundation led to a 4× increase in organic traffic—bringing in more qualified visitors and setting the stage for sustainable growth.

Optimizing the Shopping Experience

We improved key parts of Organic Blank’s collection and product pages to support better navigation and more confident purchasing.

Highlights included:

Simplified filters grouped for easier browsing
Clear guidance on customizations like logos
Size guides tailored to each product category
Delivery info added to set expectations
A custom volume discount feature built without third-party apps

These updates made the site easier to use and more conversion-friendly, especially for customers ordering in bulk or with custom needs.

Supporting B2B Growth

To help Organic Blank scale its B2B and wholesale offering, we tailored the site experience to better serve business customers.

This included:

B2B-focused content and messaging throughout key pages
Volume pricing functionality to encourage larger orders
Guidance on leveraging Shopify’s built-in tools, like draft orders—enhancing workflows they were already using

The result: a more B2B-friendly experience that supports larger, more efficient wholesale transactions without the need for extra apps or complex workarounds.