DecorRoom
Decor Room is a Swedish interior hardware brand where quality meets design, offering a curated selection of premium fittings in solid brass — from knobs, hooks, and handles to door stops and pull bars.
With a focus on modern aesthetics, functionality, and sustainability, every piece is crafted to last and elevate your space. Sold exclusively online, their direct-to-consumer model ensures top-tier design at fair prices.
Whether you’re renovating or refreshing details, Decor Room offers the finishing touches that make a house feel like home — with free EU shipping over €50, a 30-day return policy, and personalized support every step of the way.
Advanced Multi-Market Tracking Infrastructure
Decor Room operates across nearly 10 countries, each with its own unique marketing and analytics setup—a structure not natively supported by Shopify.
We engineered a custom solution that overcomes these platform limitations, enabling:
- Accurate ad tracking and attribution across multiple regions
- Clean, segmented analytics for each market
- A centralized system that supports complex marketing needs without compromising performance
This setup ensures that campaign data stays reliable and actionable, no matter the country—giving the brand full visibility into performance across all regions.
Site-Wide Brand Transition Support
As Decor Room underwent a rebrand, we handled the full technical implementation on the website to ensure a seamless transition.
Our work included:
- Updating visual assets and branding elements across the storefront
- Refactoring code to reflect the new brand name in all logic and content layers
- Managing changes across hundreds of site locations—including navigation, metadata, templates, and third-party integrations
Given the complexity of the existing theme, this wasn’t a simple search-and-replace. We ensured the rebrand was executed reliably and thoroughly, without disrupting performance or breaking key features.
Speed Optimization
We significantly boosted Decor Room’s performance—doubling their PageSpeed Insights score through a combination of smart code and technical cleanup.
Highlights include:
- Replaced bulky third-party apps with minimal custom code, reducing HTML document size by over 500%
- Modernized the theme to align with current Shopify optimization standards
- Removed unnecessary scripts and optimized asset loading for faster rendering
The result is a dramatically faster, smoother site that loads quickly, ranks better, and delivers a superior experience—without relying on bloated apps.
Smarter Product Data Management
With a catalog full of products and detailed attributes, Decor Room needed a better way to manage product data without constant code changes.
We built a flexible system using Shopify metaobjects and metafields that lets the team:
- Edit and scale product data easily from the admin
- Avoid developer dependency for simple updates
- Keep product pages complete and conversion-focused
The result is a more efficient workflow and a better customer experience—without the overhead.
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