MagicBee Clothing

MagicBee is a fast-rising fashion brand that blends athleisure with bold streetwear style. In just 3 years, it has expanded rapidly from Greece and Cyprus to markets across the Mediterranean and the U.S., now available in 190 retail points across Greece, Cyprus, France and Spain.

Driven by the motto #thehigherlevelofstyle, MagicBee delivers trendy, expressive clothing that captures urban energy and youthful attitude. With strong roots in local identity and international ambition, it's one of the most dynamic names in the Greek fashion scene.

Custom Label Printing App Development

As MagicBee scaled across multiple countries, efficient order fulfillment became a top priority. To support this growth, we built a custom Shopify app fully integrated with their shipping carrier’s API.

Key features of the solution included:

Label purchasing directly within Shopify
Bulk label printing for faster processing of high-volume orders
Admin extensions that allow staff to generate and manage shipments without ever leaving the Shopify dashboard

This custom tool eliminated time-consuming manual steps, improved operational speed, and gave MagicBee’s team a smoother, more scalable fulfillment workflow as their international presence continues to grow.

Redesign Aligned with Brand Identity

MagicBee's previous site design had started to blend in with competitors and no longer reflected the energy of the brand. Working closely with the marketing team, we led a full redesign rooted in MagicBee’s unique personality and visual direction.

Key elements of the redesign included:

A clean, minimalist layout that lets the products take center stage
Large, high-quality product imagery to capture the boldness of the brand
A look and feel that’s more stylish, distinctive, and on-trend

The result is a visually striking storefront that not only stands out from the competition, but also strengthens the connection between the digital experience and MagicBee’s streetwear identity.

Conversion Rate Optimization

To improve conversions, we focused on clarity and usability across the customer journey—especially on product pages, where key information was missing.

Our CRO improvements included:

Clear delivery details directly on product pages to reduce uncertainty
Enhanced filtering, including intuitive color swatches for easier product discovery
Smarter navigation between product variants, allowing users to easily switch between colors—even though each one is listed as a separate product

With just one round of optimizations, we achieved a 13% increase in conversion rate, turning small UX changes into measurable business growth.