Siakos

SIAKOS is a premium butcher and meat retailer specializing in high-quality fresh and frozen meats, including exclusive cuts of Black Angus and dry-aged beef.

With a strong focus on quality, hygiene, and customer service, they offer same-day delivery and support Greek livestock farming.

Their modern facilities and certified processes (ISO & HACCP) ensure top-tier products, while innovative promotions and flexible payment options enhance the shopping experience.

Conversion rate optimization

With a high volume of mobile traffic, the store needed a more streamlined way for customers to view and order products on smaller screens. We focused on optimizing the product page experience to reduce friction and improve conversions.

One of the key improvements was a redesigned product form tailored for mobile users. It made it significantly easier to select cut types and specify quantities.

We also added clear, upfront delivery information—including estimated delivery time, date, and costs—directly on the product page. This gave customers more confidence and transparency before placing an order.

The result: a more intuitive and informative shopping experience that led to a conversion rate increase of over 10%—achieved within just two rounds of testing.

Building Trust Through Informative Content

To help customers feel confident in their purchase decisions, we introduced informative content across the entire site—making transparency a core part of the shopping experience.

Some examples:

Infographics explaining beef cuts to guide customers in choosing the right product.
Representative icons on collection filters to make it easy to filter products at a glance.
A dedicated Help Center page to answer common questions.
A clear and detailed shipping policy that’s easy to read and understand.

By providing the right information at the right moments, we helped reduce uncertainty, improved customer confidence, and created a smoother path to purchase. This not only supports conversions but also strengthens the brand’s credibility and trust with its audience.

Seamless Migration

We migrated the store from an open-source platform to Shopify, ensuring a smooth transition without data loss. One major challenge was Shopify’s limitation around pricing by weight—something essential for a butcher shop.

Thanks to our deep platform knowledge, we implemented a reliable workaround that preserved accurate pricing and allowed the business to continue operating without compromise.

Beyond solving technical hurdles, the migration unlocked a faster, more modern shopping experience. The new store didn’t just look better—it elevated the entire business, enabling the team to grow, scale, and operate more efficiently than ever before.

Smarter Delivery Through Automation

To streamline logistics and improve the customer experience, we implemented a delivery management system using a third-party platform. This included automated delivery route planning, real-time truck tracking, and customer notifications for delivery status updates.

The results were clear: faster deliveries, fewer errors, and better communication with customers. It also reduced the workload for the internal team, freeing up time and resources to focus on growth. A well-organized delivery system not only improved operations—it became a key part of the overall customer satisfaction.